Bing Places for Business is a free tool that allows businesses to claim and manage their listings on Bing, the second-largest search engine. By optimizing your Bing Places listing, you can tap into a significant portion of the voice search market and reach a wider audience through Bing’s voice assistant, Cortana.

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While Google dominates the search engine market, it’s important not to overlook the significant potential of Bing, the second-largest search engine, for voice search optimization. Bing Places for Business, a free tool offered by Microsoft, allows businesses to claim and manage their listings on Bing, ensuring they appear in relevant searches and voice queries conducted through Cortana, Bing’s voice assistant.

Why Bing Places for Business Matters for Voice Search

  1. Untapped Audience: Bing may hold a smaller market share than Google, but it still powers a significant portion of searches worldwide. By ignoring Bing Places for Business, businesses are missing out on a substantial audience that could be reached through voice search. Optimizing your Bing Places listing opens up a new avenue for potential customers to discover your business.
  2. Cortana Integration: Cortana, Microsoft’s voice assistant, is integrated into Windows devices, Microsoft’s Edge browser, and various other platforms. When users perform voice searches using Cortana, the results often come from Bing. Having an optimized Bing Places listing ensures that your business information is accurate and up-to-date when Cortana responds to voice queries related to your products or services.
  3. Complementary to Google Business Profile: Optimizing for Bing Places for Business doesn’t mean neglecting Google Business Profile. In fact, maintaining both listings is a smart strategy to maximize your visibility across multiple platforms. While Google may be the dominant player, Bing still holds a substantial user base, and optimizing for both platforms can significantly expand your reach.
  4. Local SEO Boost: Similar to Google Business Profile, Bing Places for Business plays a vital role in local SEO. When users search for businesses in a specific location, Bing’s search results prioritize listings that are relevant and optimized for that area. By claiming and optimizing your Bing Places listing, you can improve your chances of appearing in local search results, including voice searches conducted on Bing.
  5. Additional Features: Bing Places for Business offers various features to enhance your listing, including the ability to add photos, videos, business hours, and special offers. You can also respond to customer reviews and track analytics to gain insights into how users are interacting with your listing. These features allow you to create a more engaging and informative profile that stands out in search results.

Optimizing Your Bing Places for Business Listing for Voice Search

In Conclusion

Bing Places for Business is a valuable, yet often overlooked, tool for voice search optimization. By claiming and optimizing your Bing Places listing, you can tap into a wider audience, increase your local SEO visibility, and improve your overall online presence.

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